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Behind the Bundle: Cassie Interview!


Photo of a dark haired women with blue eyes smiling at the camera. She is wearing a Susquehanna University sweatshirt and holding a Bundle game.
Cassie representing our alma mater with a Bundle!

Today we are bringing you an interview with our CEO extraordinaire, Cassie Collier. Cassie will take you Behind the Bundle so you can get to know a little bit more about her and her journey to founding her own personalized board game company.


Jackie: When you were little, what did you want to be when you grew up?


Cassie: I wanted to be a professional basketball player in the WNBA. Being 5'3" didn't help that dream too much, so now I resort to casual games of Knockout every now and again.



Jackie: How did your background prepare you to be CEO and founder of a company?


Cassie: My time in the Peace Corps was very instrumental. For two years, I taught entrepreneurship classes to high schoolers in Nicaragua, and was very inspired by the creativity and entrepreneurial spirit that the students had. They were also just so fearless! They taught me it's ok to take the leap - even when it may feel scary.



Photo of young woman sitting in a purple chair and holding a phone. She is wearing a Bundle shirt.
Behind the Bundle with our CEO!

Jackie: How do you relax when you are feeling stressed?


Cassie: I watch episodes of the Amazing Race! It's such a good stress reliever. I love the old episodes too - I'm just now getting to the first season in high definition. I'm ready for Phil in full clarity. ;)


Jackie: If Bundle could partner with any company, who would it be and why?


Cassie: Oo good question. One company that comes to mind is Girl Scouts! I admire how they create this space where young girls build community, learn life skills, and support each other. Not to mention the wildly successful entrepreneurship program they've built with their cookie empire! Bundle could create a custom Girl Scouts board game that every troop in America could play. That would be the dream!



Photo of  a young woman in a blond wig wearing a red shirt, black Spanx, and carrying a red backpack.
Cassie dressed as Sara Blakely for our meeting with her!

Jackie: What advice would you give to someone who wants to be an entrepreneur?


Cassie: You'll never be "ready", so you might as well jump in anyway! I used to think you had to have EVERYTHING perfected and ready to go before launching - the marketing plan, the customer list, the manufacturer. But the truth is - so much of being an entrepreneur is diving in and figuring out things as you go, as you need. If you wait for perfection, you'll never get started.

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